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Newsletter editions
Drafts a complete recurring edition against the open-read-click chain: subject lines, hook, body, one CTA. Not a subject line in isolation.
Built on the open-read-click chain
A newsletter edition earns three things in order: the open, the read, the click. A weak link anywhere in the chain caps the edition's performance regardless of how strong the other three are.
Open-read-click chain
The subject earns the open. The hook earns the next line. The body earns the read. The CTA earns the click.
One thing per edition
One core message, one CTA. A second competing link in the body splits attention and lowers the click rate on the one that matters.
Write as a person
A person talking to a subscriber, not a brand broadcasting to a list. Short sentences, concrete nouns, no corporate "we are excited to announce."
What you give it
- Newsletter name and cadence
- Audience: who is on the list and why they subscribed
- This edition's topic
- Brand voice, or a sample paragraph
- The one primary CTA this edition should drive
What you get back
- Edition brief: audience, goal, core message, format
- 3 ranked subject lines, under 50 characters, with rationale
- Full draft: hook, body, one primary CTA
- One A/B suggestion, one repurposing note, one send-timing note
Newsletter editions
$2 one file, yours to keep
Or get all nine paid skills plus the three free email skills, twelve total, for $5.
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Free with the newsletter- What do I need to run this?
- Claude (claude.ai Projects or Claude Code) or Cursor. No other tools, no paid add-ons.
- Can I use this on client work?
- Yes. No attribution required.
- What if it is not useful to me?
- Write to yender@margaritacreative.com. Refunds are handled directly, no fine print.