yender@margaritacreative.com

The Vault

Not ours. Just what we actually use.

The tools and research behind the work, in one place. No affiliate links, nothing sponsored, no filler to pad the list.

Email marketing

Where we look before we build

Really Good Emails

A searchable gallery of real, sent campaigns by brand and type. The fastest way to see what a good welcome or win-back actually looks like.

What CSS actually renders in Gmail, Outlook, Apple Mail, and the rest. Check before you build, not after a client sees it broken.

Platform updates and strategy straight from the source, not a third-party summary of what changed.

CRO and UX research

The floor everything else stands on

Baymard Institute

Large-scale ecommerce UX research. This is the actual research base behind our own UX floor, not a paraphrase of it.

Nielsen Norman Group

Decades-deep usability research. The default place to check when a design decision needs more than a gut call.

Conversion-rate-optimization case studies and testing frameworks, with the methodology shown, not just the result.

Web performance and build

What we check before we call a build done

Google's own guidance on Core Web Vitals and modern web performance, updated as the standards move.

PageSpeed Insights

Paste a real URL, get a real report. No account, no guessing whether a page is actually fast.

Official theme, Liquid, and API documentation. The primary source, before any tutorial that summarizes it.

Copy and positioning

For when the design is right and the words are not

Direct-response copywriting broken down into frameworks you can actually apply, not just admire.

Prefer we did the digging

This is the research. The work is what we build from it.

Everything here is free to use on your own. If you would rather hand the research, the build, and the testing to someone else, that is the studio.

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