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Brand positioning
Diagnoses the actual gap, positioning, consistency, or differentiation, then a positioning statement and messaging pillars. Most brand problems are not a logo problem.
Built on the brand triangle
Every brand rests on three pillars: what it does, who it serves, and what it stands for. A brand that is vague on any one of the three reads as generic no matter how strong the visual identity is.
Brand triangle
What it does, who it serves, what it stands for. Vague on any one reads as generic.
Differentiation test
If a competitor could say the exact same line and it would still be true, it is a category description, not a position.
Consistency multiplier
A brand compounds through repetition of the same positioning and voice across every touchpoint.
What you give it
- What the business does and who it serves
- Existing brand assets: logo, colors, voice guidelines, tagline, or none
- The problem as you see it
- Brands you admire or want to feel adjacent to, if any
What you get back
- Brand diagnosis: which core problem is actually present
- A one-sentence positioning statement
- 3 messaging pillars the brand's voice should return to
- 3-5 tagline options, each tested against the differentiation check
Brand positioning
$2 one file, yours to keep
Or get all nine paid skills plus the three free email skills, twelve total, for $5.
Related
- What do I need to run this?
- Claude (claude.ai Projects or Claude Code) or Cursor. No other tools, no paid add-ons.
- Can I use this on client work?
- Yes. No attribution required.
- What if it is not useful to me?
- Write to yender@margaritacreative.com. Refunds are handled directly, no fine print.