Spain time as a head start
Central European Time is six hours ahead of the US East Coast. For an email marketing studio in Spain working with North American clients, that gap is a production advantage when the working model is built around it. Not a cost offset. A structural head start.
Yender Fonseca · August 2026 · 4 min read
The question comes up in most discovery calls with US clients: "Where are you based?" Madrid. "Does the timezone create a problem?" The honest answer is no, provided the workflow is designed for it, which ours is. The question assumes the timezone is a limitation to manage around. The reality is that it is a production advantage built into how Margarita Creative works.
What the time difference actually means
Central European Time runs six hours ahead of Eastern Standard Time, seven ahead of Mountain, eight ahead of Pacific. That means when a client in New York is starting their workday at 9am, it is 3pm in Madrid. A full day of production has already happened. Builds, revisions, and scheduled sends can be complete before the first Slack message of the day.
For an email studio this is more useful than it sounds. Email campaigns and flows often need to be scheduled, reviewed, and approved before they send. The review cycle with a US-based client can happen in their morning, while the build happened in our morning. The turnaround that feels fast to the client is the result of a working day that ran before theirs started.
Reporting before the question arrives
The same logic applies to performance reporting. When something sends to a US audience in the early morning, the first performance data appears within hours. That data is available to us in Madrid before the client's workday begins. By the time they ask "how did the campaign do," we have already read the numbers and have a view. The answer is not "I will check and get back to you." It is ready when the conversation starts.
This is not a small thing in a program where the send frequency is weekly or higher. Campaigns that need a same-day performance read and a decision about the next send are easier to manage when the review happens on the same calendar day as the send.
What this requires from the workflow
The timezone advantage only works if the async communication is tight. That means briefs are complete before they arrive, feedback rounds are structured so we are not waiting on a single approval to proceed, and the client has one clear contact and one clear channel for everything related to the program. When those conditions are in place, the six-hour gap is invisible in the day-to-day. When they are not, any timezone creates friction, including being in the same city.
We are direct about this in the discovery call. If the working model is not a fit, we will say so. If it is, the timezone becomes a feature of the engagement rather than something to explain away. Book a call if you want to see whether it works for your program.